How Oakgate Established Professional Brand Consistency Across HubSpot with Custom Templates and Theme Setup

Real Estate/Property Management 11-50 employees
Content Hub | Marketing Hub

CLIENT’S CHALLENGE

Oakgate faced the common struggle of having no existing blog infrastructure and lacked the custom templates needed to maintain brand consistency across their HubSpot content. They needed a complete theme overhaul and template creation to establish a professional digital presence that aligned with their brand identity.

Background

Oakgate is a B2C rental management firm located in California, United States. They have a strong focus on vacation rentals and co-hosting, but also offer long-term rental management, property acquisition consulting, and design/cleaning services.
 

Challenges

Before working with us, Oakgate had a fundamental problem; they wanted to use HubSpot for content marketing but had absolutely no infrastructure to work with:

  • No Blog Templates Existed: Oakgate had no blog page templates in their HubSpot account. This meant they couldn't publish any blog content to attract property owners or educate potential guests about their vacation rental services.
  • Disconnected Brand Identity: While they had a professional website at oakgateco.com and brand guidelines, none of this was reflected in their HubSpot setup. Their CRM looked completely different from their main website, creating a disjointed experience.
  • Missing Template Foundation: They needed multiple types of content templates—blog posts for SEO, pillar pages for topic authority, and landing pages for lead generation—but had none of these essential building blocks.
  • Manual Workarounds: Without proper templates, any content creation would require starting from scratch each time, making consistent branding and efficient content production nearly impossible.

Oakgate couldn't leverage HubSpot for content marketing because they were missing the basic template infrastructure needed to create and publish content efficiently.
 
 

Solutions

Our team implemented a three-Part approach to completely transform Oakgate's HubSpot template ecosystem:
 

Part 1: Theme and Branding Foundation

  • Set up complete theme architecture based on their brand guide.
  • Implemented brand colors, fonts, and visual elements across all templates.
  • Created consistent design language that reflects their professional identity.
  • Established global styling that ensures brand consistency across all future content.
Oakgate Style Guide document featuring brand identity elements. Shows logo, "STYLE GUIDE" heading, and sections for Typography, Buttons, and Input/Forms with green icons. Bottom displays typography samples including six heading levels and paragraph text with bullet points.
Complete Brand Style Guide Development for Oakgate.
 

Part 2: Core Template Development

  • Blog Template: Built a template to establish their content marketing foundation.
  • Pillar Page Template: Created template for topic cluster strategy implementation.
  • Landing Page Template: Developed template for lead generation campaigns.
  • Each template was custom-designed to match their website aesthetic while optimizing for HubSpot functionality.

HubSpot code editor showing file directory on left with folders like oakgate-sco-theme, css, images, js, modules. Main panel displays HTML/HubL template code with dark syntax highlighting for pillar-page-1.html. Multiple tabs open at top. Code shows template structure with variables and loops.

HubSpot template development for Oakgate's pillar page.

Part 3: Brand Integration and Optimization

  • Seamlessly integrated their existing website branding (oakgateco.com) into HubSpot templates.
  • Ensured mobile responsiveness and cross-device compatibility.
  • Optimized templates for both user experience and search engine performance.
  • Created flexible modules that allow for easy content customization without breaking brand consistency.
Oakgate blog post webpage featuring a dark hero image with colorful geometric shapes and the title "Lorem Ipsum Unleashed: Creative Applications in Web Design" with "WEB DESIGN" and "CONTENT MARKETING" tags. Shows author "Admin", 1 min read time, and March 15, 2023 date. Left sidebar has social sharing buttons. Main content area contains Lorem ipsum text and a black and white city skyline image. Right sidebar displays "Relevant posts" section with three blog post previews and a "Subscribe to Our Blog" section with email signup form and green "SUBMIT" button.

Custom blog template design for Oakgate.

 

"With our custom HubSpot templates, Oakgate can now create professional, on-brand content in minutes instead of hours, allowing them to focus on what matters most - growing their business."

 

Optimization Results

  1. Professional Template Library: Delivered 3 custom template types (blog, pillar page, and landing page).
  2. Brand Consistency: Implemented a cohesive theme setup based on their brand guide across all HubSpot content.
  3. Ready-to-Use Infrastructure: Created a complete template ecosystem where none existed before.
  4. Mobile-Responsive Design: Ensured all templates work properly across different devices.
  5. Scalable Foundation: Established template system that supports their future content marketing efforts.

 

What's Next?

With their solid template foundation in place, Oakgate is positioned to fully leverage their HubSpot Marketing Hub investment. The next phase of our partnership will focus on launching other marketing features, like campaigns, to drive more leads and sales.
 
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